OUR STORY

ASQ Consulting Group (ASQ) is a leading group of Professional Accountants and Business Advisors with a business history of over 30 years. Embracing the advent of business technology and modernisation of the nation, coupled with increasing market demand for quality business advisors, the firm expanded rapidly in the 1990s. The firm has since become a progressive and well-established firm of professional Chartered Accountants. Today the firm is one of the leading provider of Assurance, Taxation and Corporate and Business Advisory Services to a wide variety of companies, locally and regionally.

MILESTONES

  • 2019

    Expansion of office area in City Square from 6,530 sq ft to 12,742 sq ft with an increase of staff force to 150.

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  • 2018

    Procast Group established by Loo Choo Hong in year 2002 merged with ASQ Consulting Group.

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  • 2017

    ASQ Consulting Group set up a branch in Kuala Lumpur.

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    The conventional partnership was converted to a limited liability partnership (LLP). SQM rebranded to ASQ PLT.

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    ASQ Consulting Group left Morison and joined Allinial Global on 1 May 2017.

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  • 2016

    Lee Yang Seng joined ASQ Consulting Group as partner.

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  • 2015

    Lim Teck Seng joined ASQ Consulting Group as partner.

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  • 2010

    Founding partner, Joe Chong was appointed as council member of Chartered Institute of Management Accountant, Malaysia division.

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  • 2008

    SQ Morison was rebranded to SQM.

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  • 2007

    ASQ Consulting Group act as reporting accountant on Alternative Investment Market (AIM).

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  • 2006

    Awarded the Overall Champion of Inter Accounting Firm Games (IAFG), Southern Region.

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    Moved to City Square due to its strategic location, occupying an area of 6,530 sq ft.

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  • 2005

    Appointed a new Tax HOD, Teoh Siew Hoon with extensive experience from one of the big 4 firms.

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  • 2003

    Founding partner, Tony Seah was appointed to the Malaysian Accounting Standards Board (MASB).

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  • 2002

    ASQ Consulting Group won business award – Malaysia Honesty Enterprise, Keris Award.

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  • 2002

    Advanced Consulting Group merged with SQ Morison to form ASQ Consulting Group.

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  • 2002

    SQ Morison was established by Tony Seah and Freddie Ho as partners.

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  • 1999

    Advanced Consulting Group joined its audit division with Horwath, occupying 4 units of shop house with 30 staff in total.

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  • 1997

    Founding partner, Tony Seah was appointed a member of the Financial Reporting Foundation.

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  • 1997

    Advanced Consulting Group ventured into ISO consultancy.

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  • 1996

    SQ Associates joined Morison on 23 November 1996

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  • 1996

    Radar Management Consultancy was then rebranded as AZ Corporate Services Sdn Bhd.

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  • 1996

    Founding partner, Tony Seah was appointed to the International Accounting Standard Committee (IASC).

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  • 1993

    Advanced Business Concept Sdn Bhd was established by Joe Chong with Ng Kim Teck and Fui Liang Tan joining as directors.

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  • 1988

    Freddie Ho and Richard Quek joined Tony Seah and re-established the public practice as a partnership under the style of SQ Associates.

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  • 1988

    Radar Management Consultancy Sdn Bhd was founded by Joe Chong – offering accounting, tax, secretarial and management advisory services.

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  • 1983

    Tony Seah commenced public practice as a sole proprietorship under the style of Seah & Associates providing Integrated professional services.

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