OUR PEOPLE / DIRECTORS

ASQ Consulting Group (ASQ) is a leading group of Professional Accountants and Business Advisors with a business history of over 30 years. Embracing the advent of business technology and modernisation of the nation, coupled with increasing market demand for quality business advisors, the firm expanded rapidly in the 1990s. The firm has since become a progressive and well-established firm of professional Chartered Accountants. Today the firm is one of the leading provider of Assurance, Taxation and Corporate and Business Advisory Services to a wide variety of companies, locally and regionally.

LEE YANG SENG
LIM TECK SENG
HO THIAM POO, FREDDIE
SEAH CHEOH WAH, TONY
FUI LIANG TAN
NG KIM TECK
LOO CHOO HONG
TEOH SIEW HOON
CHONG CHAI CHOO, JOE
LEE YANG SENG

AUDIT DIRECTOR

Lee Yang Seng is a Chartered Accountant of the Malaysian Institute of Accountants, a member of the Malaysian Institute of Certified Public Accountants and a member of the Chartered Accountants Australia and New Zealand and an ASEAN Chartered Professional Accountant. He has worked in Malaysia and Hong Kong in public practice and has extensive experience as a corporate and business adviser to small and medium sized enterprises. He has wide ranging experience in audit, accounting, tax, GST and corporate financial and advisory work of multi-nationals and public listed corporations in the manufacturing, leisure, trading, information technology and other support services. His experience also includes corporate governance and risk management. He is an Approved Company Auditor and Approved GST Tax Agent.

LIM TECK SENG

AUDIT DIRECTOR

Lim Teck Seng is a Chartered Accountant of the Malaysian Institute of Accountants and a Fellow member of the Association of Chartered Certified Accountants, United Kingdom.  He has extensive experience in financial due diligence review, reviews of forecasts and projections and preparation of accountants’ reports in connection with initial public offerings and corporate advisory services.  His client portfolio includes public listed entities, multinational corporations and large SMEs in Malaysia.  His areas of industry specialisation cover property development and construction, trading and manufacturing, retail, interest scheme and information technology.  He is an Approved Company Auditor and Approved GST Tax Agent.

HO THIAM POO, FREDDIE

AUDIT DIRECTOR

Ho Thiam Poo, Freddie, is a member of the Malaysian Institute of Accountants, the Chartered Tax Institute of Malaysia and the Institute of Chartered Accountants in England and Wales. He has worked in the United Kingdom and Singapore in public practice and in industries. He has wide ranging experience in audit, tax, management consultancy and corporate advisory work in the manufacturing and petroleum industry. He is an Approved Company Auditor and Approved Tax Agent.

SEAH CHEOH WAH, TONY

AUDIT DIRECTOR

Seah Cheoh Wah, Tony, is a member of the Malaysian Institute of Accountants, the Chartered Tax Institute of Malaysia and the Institute of Chartered Accountants in England and Wales. He has worked in the United Kingdom, Papua New Guinea and the Solomon Islands. He has wide ranging experience in audit, tax, insolvency and management consultancy and corporate advisory work including administration, valuations, assessment of damages and litigation support services. He was an Inspector of Examinations for the Malaysian Accounting and Audit Papers of the Association of Chartered Certified Accountants and is an Academic Consultant cum External Examiner of Southern University College, Johor Bahru, Malaysia. Tony is a former Board member of the Malaysian Accounting Standards Board and the Financial Reporting Foundation and a former Council member of the Malaysian Institute of Accountants and the Chartered Tax Institute of Malaysia. He was Malaysia’s representative to the International Accounting Standards Committee from 1996 to 2000 and was a Board member of the International Accounting Standards Committee. He is an Approved Company Auditor, Approved Liquidator and Approved Tax Agent.

FUI LIANG TAN

CORPORATE SECRETARIAL DIRECTOR

Fui Liang Tan graduated from Tunku Abdul Rahman College, Kuala Lumpur with a Diploma in Business Management. She is a member of the Institute of Chartered Secretaries and Administrators. She has extensive experience as a corporate secretary in industry and public practice.

NG KIM TECK

MANAGEMENT CONSULTING DIRECTOR

Ng Kim Teck graduated from Ngee Ann Polytechnic with an Advanced Diploma in Quality Engineering and Management, and holds a Bachelor Degree in Management from Heriot-Watt University (UK). Besides, he is also a Registered Lead Auditor with the International Register for Certificated Auditor (UK). He worked in commerce and industry before joining the group as a business consultant. He has been providing management consultancy, immigration and licencing advisory services and over the years, he has assisted companies in the business set up in Malaysia. Having worked with clients from various industries and relevant government departments, he knows the clients’ needs and relevant authorities and government departments’ rules and regulations well, and this enables him to provide clients with satisfactory consultancy and advisory services. With his extensive experience in quality system and assurance, he has helped companies in various industries in achieving certification to ISO 9001 and ISO 14001 with efficiency and productivity. This experience has been enhanced with the introduction of GST in Malaysia and his knowledge of management system and quality assurance has helped companies to implement GST smoothly. He is a regular speaker on GST in collaboration with business association in Malaysia and Singapore including Singapore Business Federation (SBF) and Johor Bahru Chinese Chamber of Commerce and Industry (JBCCCI). He is the director of the management consultancy division responsible for quality assurance advice, reviews and audit and the indirect taxes principal handling all customs and indirect tax consultancy for clients.

LOO CHOO HONG

TAX DIRECTOR

Loo Choo Hong is a Chartered Accountant of the Malaysian Institute of Accountants and a Fellow member of the Association of Chartered Certified Accountants, United Kingdom. He is also a member of the Institute of Internal Auditors. He has wide ranging experience in audit, tax and corporate advisory services especially in financial advisory and wealth planning. His experience also includes corporate governance and risk assessment and he served as an independent director of public listed companies in Malaysia.

TEOH SIEW HOON

TAX DIRECTOR

Teoh Siew Hoon is a member of The Chartered Tax Institute of Malaysia. She has extensive experience in tax compliance and advisory work for large corporations, multinationals, individuals and partnerships. She specializes in tax planning for outbound and inbound investments. Siew Hoon has helped to deliver indirect tax planning solutions and solutions to mitigate stamp duty and real property gains taxes, and has undertaken numerous assignments involving start-up operations, licensing and drafting of agreements. She has vast experience in the area of incentives to reduce cost of doing business in Malaysia. She is an Approved Tax Agent.

CHONG CHAI CHOO, JOE

CHIEF EXECUTIVE OFFICER

Chong Chai Choo, Joe, is a Chartered Accountant of the Malaysian Institute of Accountants, a Fellow member of the Chartered Institute of Management Accountants and the Chartered Tax Institute of Malaysia and a member of the American Society of Quality. He has worked in industry and public practice as a corporate and management consultant. He has wide ranging experience in audit, tax and management consultancy in varied industries. Joe is a regular speaker at investment and management seminars in Malaysia and Singapore. He specialises in the various licenses and incentives applications and has extensive experience in customs and goods and services tax and indirect tax matters. He also serves as a business and management consultant for hundreds of manufacturing companies. He was a Council member of CIMA Malaysia and a former President of CIMA, Johor Branch, Malaysia. He is an Approved GST Tax Agent.