Mission and Objectives

Our mission is to provide seamless services for all our clients’ professional needs. We strive to provide personal services in a professional manner that add value to our clients.

– To provide high quality proactive advice
– To meet your needs and expectations
– To enrich your business

Over the last 30 years, ASQ has provided strategic thinking and expert advice in the fields of taxation, auditing, accounting and in business and corporate management. Today, many of our clients look to us as a close business confidant, thanks to our entrepreneurial approach as well as our team of warm, personable professionals. We have earned their trust because we are well-versed in their needs and requests, delivering our services promptly and adding value to their business. These qualities have significantly enhanced the business performance of our clients. We also believe in going the extra mile to help them in any way we can, which gives them the peace of mind and confidence that ASQ stands for more than just alphabets and numbers. At ASQ, we strive to be the preferred Chartered Accountant and Business and Corporate Consultancy firm providing customised and relevant financial solutions to small and medium enterprises. We aim to be strategic partners with business owners by helping clients to create and preserve wealth through focusing on three pillars that forms the foundation of our work and approach.

Our mission is to provide seamless services for all our clients’ professional needs. We strive to provide personal services in a professional manner that add value to our clients.

To provide high quality proactive advice

To meet your needs and expectations

To enrich your business

Clients Come First

We strive to work as closely as possible with our clients to understand and identify business and financial needs, as well as business opportunities and threats. Here, our clients are our priority and we believe that through having a shared vision with our clients, we enrich client’s business and exceed client expectations.

Business Efficiency

We aim to achieve high standards of business efficiency by maintaining a systematic business workflow to continually produce only the highest quality of work for our clients. High quality levels are maintained throughout our entire business workflow in our focus to recruit, develop and retain only the best financial services professionals.

Professional Ethics, Trust and Integrity

We endeavour to observe the highest ethical standards of professionalism, trust and integrity expected of the financial and business support services industry. In doing so, we will create the right values for our various stakeholders, including our clients, employees and the society within which we operate. Ultimately, our three pillars will serve the core reason of our business: To Unlock, Enhance and Maximise Shareholders value.

Our Approach

We emphasize on an integrated team approach with experts in various specialisations sharing the same vision and values to provide top quality services for our clients. This is especially helpful in instances where certain issues do not fit neatly into any one single area of finance or business advisory service. As such the combination of various practice areas will provide the necessary breadth to ensure that all relevant business aspects are addressed.

Our People

Our teams of professionals have an exceptionally broad range of specialist skills and corporate experience as well as the energy and imagination important to business. With one of our key commitments being the ability to attract, motivate and retain quality talent, this ensures that professionals of only the highest calibre are recruited to maintain our high standard. ASQ’s employee – development program also helps to ensure that the knowledge and skills of our staff are up to date, in order to maintain a consistent quality of service for our clients.

Value-added Services

New happenings and updates in business trends and regulatory compliance and rules are made known to our clients in order to keep them abreast of relevant legislative developments. Thorough reviews of assignments are also done to ensure quality is met to add value to our client’s business. We actively seek new ideas as the market evolves to identify opportunities to broaden our client’s range of business and gain access to a wide network of advisers through our professional network with international member firms through our membership of Allinial Global. We can also make introductions to other professional advisers.

Our Commitment

We understand that each business has different needs. At ASQ, our priority is to build relationships with you, our clients, to a personal level in order to help us to better meet your needs, whilst maintaining our professionalism. This helps us to work proactively for you, our clients, to seek new opportunities and effectively maintain your trust, not only for our professionalism and accountability with our work, but to trust us for the results we produce. We are committed to provide our clients with the best business professional expectations and ultimately, enrich our clients’ business.

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